Sunday, 10 June 2018

My Inner Struggle About Being an "Influencer"

Hello lovely people, I hope you all had an amazing weekend. I took a short trip to Leeds this yesterday to have a little photoshoot with the amazing Zoe, i'll leave a link to her Instagram here because her photos are so gorgeous and she's the sweetest person ever. I was SO HUNGOVER I can't even describe it, sooo if i'm looking a little disoriented in these photos I'm blaming the hangover. For a long time i've been debating on which direction I want my blog to go, and I think that because i'm doing YouTube as well, i'd really like to do more meaningful lifestyle posts on here with some fashion imagery, what do you guys think? 

I've always had a conflicted inner guilt about being an 'influencer', granted, I don't have a huge following but knowing that my reviews, and my decisions to post products on Instagram or other social media platforms could have an impact on people's decisions to buy the products is quite daunting. I'm constantly obsessing over new product releases, with a mixture of "that looks so gorgeous, I simply need it" and "that would go so well with x". To be totally honest with you, i'm a fresh graduate with an £8 an hour Summer job so realistically, I should be saving money and I do, but I definitely spend maybe more than I should because i'm so easily influenced.

Which brings me to the question do social media influencers have any responsibility over people's spending habits? I'm not entirely sure, but I do have an awareness that there are other people out there like myself, who are easily influenced and would much rather buy that £30 eyeshadow palette rather than pop it in a savings account.

Part of me thinks that you know, this is life, this is a job and as long as you're clear about what's an ad, what's an affiliate link and what you've been gifted then you're fine, it's up to the individuals what they want to do with their money. But, there is another part of me which thinks that there is some accountability in what we choose to 'advertise', pick your ads and affiliates well, my general rule is unless I would actively go out and buy the product I won't do a sponsored post around it, or link it as an affiliate link.

So, I suppose where i'm going with this is that being an influencer is definitely a rewarding job, even though for me it's more of a hobby which I occasionally get paid for, we get to see some beautiful content, whether that's gorgeous images or entertaining writing. Blogging and influencing is definitely opening doors in the world of marketing, and as long as you're ethical and have the awareness that you are influencing such a wide range of people from many different backgrounds, there's absolutely no problem with it.

I will always be an advocate of living within your means, it can be so hard sometimes when you want to support your favourite influencers, or you see a few ads on Instagram for pricey products which you want, but be mindful that you don't need to spend money if you haven't got it, the pressure can be tough sometimes, especially when Huda can't stop releasing amazing palettes, but anyway, be strong and invest wisely. As an amazing girl boss once said...

"Learning how to manage your money is one of the most important things you’ll ever do. Being in a good spot financially can open up so many doors. Being in a bad spot can slam them in your face.”
- Sophie Amoruso, #GIRLBOSS  

And influencers, just be mindful about what you are promoting and how you're promoting it, honesty, awareness and transparency are so important in this little nook of marketing.  

Thank you so much for reading, i'd love to hear your thoughts on this topic. Also, please let me know  down below in the comments what you think to this 'different' style blog post of mine, do you prefer reading lifestyle posts to reviews, or do you like a mixture? I hope you all have a fabulous week!


1 comment

  1. You look beautiful! Lovely post 💞


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